CAC Calculator
Find out what it really costs to win a customer. Enter marketing and sales spend and new customers to get your CAC.
How it works
- 1
Enter marketing spend
Ad spend, content, tools for the period.
- 2
Add sales spend
Sales salaries, commissions and tools, if relevant.
- 3
Enter new customers
How many customers were acquired in the same period.
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Frequently asked questions
All spend that drove those new customers: ad spend, content, tools, and sales team costs if they closed the deals.
How customer acquisition cost is calculated
CAC is total marketing and sales spend ÷ new customers acquired. Spending 10,000 to acquire 50 customers gives a CAC of 200.
CAC only means something next to lifetime value (LTV) — a low CAC with an even lower LTV is still a losing business. Add your LTV to see the ratio; healthy companies usually keep LTV at 3 times CAC or more.