Conversion Rate Calculator
See how many visitors actually take action. Enter conversions and visitors to get your conversion rate.
How it works
- 1
Enter conversions
Sales, signups or leads generated.
- 2
Enter visitors
Total visitors or sessions for the same period.
- 3
Read the rate
The conversion rate as a percentage.
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Frequently asked questions
Ecommerce sites often average 1–3%, but it varies enormously by industry, traffic source and price point.
What conversion rate tells you
Conversion rate is conversions ÷ visitors × 100. 120 sales from 4,000 visitors is a 3% conversion rate.
It is the metric that connects traffic to revenue: doubling your conversion rate has the same effect on sales as doubling your traffic, often at a fraction of the cost. Track it by traffic source and device to find where the funnel leaks.