CPC Calculator
Find out what each visitor from your ads really costs. Enter the ad spend and the clicks to get the average cost per click.
How it works
- 1
Enter the ad cost
Total spend for the campaign or period.
- 2
Enter clicks
Number of clicks the ads received.
- 3
Read the CPC
Average cost per click.
Related tools
Other tools people use right after this one.
Built to get out of your way
487
Tools available
6
Languages
0
Watermarks added
2h
Until your files are erased
100%
Free to start
∞
Devices supported
Frequently asked questions
One that stays below profit per sale × conversion rate, so each click pays for itself.
Understanding cost per click
Average CPC is ad cost ÷ clicks. Spending 500 for 800 clicks means each click costs 0.63 on average.
CPC rises with competition for a keyword or audience. To judge whether a CPC is affordable, compare it with your conversion rate and profit per sale: the maximum CPC you can pay is roughly profit per sale × conversion rate.