Markup Calculator
Set prices from your costs. Enter what you pay and the markup you want to add, and get the selling price, profit and resulting margin.
How it works
- 1
Enter your cost
The unit cost of the product or service.
- 2
Choose the markup
The percentage to add on top of the cost.
- 3
Get the price
Selling price, profit and gross margin.
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Frequently asked questions
A 100% markup: doubling the cost gives a 50% gross margin.
Pricing with markup
Markup pricing adds a percentage to the cost: price = cost × (1 + markup). A 50% markup on a 60 cost gives a price of 90 and a profit of 30 — which is a 33.3% margin on the selling price, not 50%.
Include every direct cost in the unit cost (materials, packaging, shipping, card fees) or the real margin will be lower than expected.