UTM Builder
Add UTM parameters to a link so you can see in Google Analytics where your traffic comes from.
How it works
- 1
Enter the page URL
The page you want to send people to.
- 2
Fill in source, medium and campaign
Term and content are optional.
- 3
Copy the tracked link
Use it in your ad, email or post.
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Frequently asked questions
utm_source, utm_medium and utm_campaign.
Track every campaign
UTM parameters are labels added to a URL. When someone clicks, Google Analytics reads them and credits the visit to the right source, medium and campaign.
Keep names consistent and lowercase: “Email” and “email” are counted as different sources. The tool adds the parameters correctly even if your URL already has a query string.